At the end of 2018 just before all of us went out on holidays, we had the pleasure to welcome in Sofia a group of MBA students and professors from Stanford University. One month before that, when we received an email from the dean of the Business School we almost ignored it as another spam message. The email turned out to be quite real and the students’ desire to come to Bulgaria during their annual business visit was not only real but carefully thought of.
We are glad that the students distinguished DesignThinking.bg as one of the factors for the development of customer-centricity and innovation in Bulgaria and chose to meet with us. The honor is enormous, knowing that during their stay the students met with the former President of Bulgaria – Rosen Plevneliev, Steven Sullivan – President of American University in Bulgaria - an institution that educates world-class leaders since 1991, LAUNCHHub Ventures – Bulgarian fund that invested 30M since its establishment and attracted over 20M follow-up investments, and Managing Directors of some of the largest banks, IT and BPO companies in Bulgaria.
For the event venue we picked the fantastic reception room with the murals in Cosmos Co-working space. With the help of archive photographs and one of the best contemporary storytellers – Dimitar Kenarov, we took students back in time when during the communist regime the building housed the Bulgarian Writers Union, about which the dissident writer Georgi Markov himself said “We were paid not to write”.
So, in 2019, we choose Bulgaria and united Europe. We will focus on helping even more organizations to build internal capacity and execute projects that significantly improve customer experience and develop meaningful innovations all to distinguish them on the open and dynamic European market.
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