• True innovation

    starts here.


    DesignThinking.bg is the leading innovation and customer experience agency in Bulgaria. We provide training and consulting services to ambitious organizations eager to make change happen.


  • Services

    We offer personalized trainings and consulting services

    to enable creativity, innovation and collaboration.


    Download a PDF presentation with all our services.



    Acquire new skills and tools

    for creativity and innovation.


    Our workshops are engaging and dynamic introductions to the basics of design thinking. They are suitable for various employee profiles and are great for breaking down internal barriers to innovation or energizing a team.


    Key takeaways for participants:

    - Knowledge of the design thinking method

    - A set of problem-solving skills and tools

    - Confidence in creativity and innovation

    - Better teamwork and collaboration

    Contact us

    Master Classes

    Engage your best employees and

    work on real-life challenges.


    Our master classes are personalized, in-depth trainings. They are based on real-life challenges in your business with specially prepared examples and case studies. They are suitable for managers and leading employees dealing with complex problems.


    Key takeaways for participants:

    - Mastery of the design thinking method

    - Enhanced problem-solving skills and tools

    - Actionable ideas and prototypes

    - Cross-disciplinary collaboration


    Contact us


    Design new products, services and experiences or rethink existing ones.


    Our consulting services provide a follow-up to our trainings. We offer our knowledge and expertise to help you design and implement products and services, create customer experiences, enhance employee engagement or improve your customer service.


    Key takeaways for clients:

    - Implementing design thinking in practice

    - Coaching teams in project management

    - Improved products, services, experiences

    - Customer-oriented company culture


    Contact us


    Power Talks

    Inspire and motivate your team or audience.


    Our power talks are inspirational lectures and presentations designed to fire up the audience and challenge it to explore new possiblities. Great for corporate events, team building and conferences, they are delivered by our recognized team of speakers with experience in TEDx, SxSW and many others.


    Key takeaways for participants:

    - Motivation and inspiration

    - A different point of view on various topics

    - Passion for change


    Contact us

    Open Events

    Upgrade your individual skills.


    Our open trainings attract all kinds of participants and are held in various creative hubs and venues. We train employees, businesspeople and freelancers on topics such as "How to know your customers better", "How to come up with good ideas" and "How to move from ideas to action".


    Key takeaways for participants:

    - Practical tools for creative problem solving

    - Step-by-step process for creating change

    - A mindset for creativity and innovation


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  • Why choose us?

    These are the most common reasons why

    our clients decide to work with us:


    "We want to motivate our employees and stimulate engagement."

    "We want to foster

    better teamwork

    and collaboration."

    "We want to acquire

    new skills for innovation and creativity."

    "We want to kick-off

    a new project in our organization."

    "We want to develop new products & services to attract customers."

    "We want to raise our customer service to a whole new level."

  • Clients

    We have worked with multinational companies, SMEs, startups,

    non-profits and public institutions on a wide range of projects.


    Download a PDF presentation with all our clients.

  • Method

    Design thinking makes innovation easier. It is a proven human-centered method with

    clear steps to develop creative problem solving, innovation and collaboration.



    Understand true customer needs


    Use empathy as a powerful tool to gather customer insights.


    Define actual problems


    Discover the right challenges to solve,

    not the obvious ones.




    fresh ideas


    Go through a multitude of possibilities to choose the best ones.



    Visualize the solution 

    prototype and test


    Create actual representations of possible solutions.



    Make it happen and implement results


    Bring solutions out in the open and gather real feedback.


  • Our story

    It's always personal.

    The story of DesignThinking.bg goes back to 2007, when Georgi Kamov founded Nextdoor - the first innovation consultancy in Bulgaria. Back when the talk around innovation was still about technology and invention, he started a new conversation. A conversation about innovation that creates innovative products, services and business models. Unfortunately in 2007 Elina Zheleva was on a higher mission to improve aviation safety and moved to Germany to work for the European Aviation Safety Agency. So, they didn’t meet.

    But DesignThinking.bg was meant to be. They met six years later at a conference where they were the only ones speaking about design thinking. In 2014 they created DesignThinking.bg - a successor of Nextdoor and its mission and started yet another conversation. A conversation about innovation that leads to better customer experiences.


    Born out of serendipity and passion, DesignThinking.bg is the first, and frankly - the most qualified, agency in Bulgaria that facilitates companies and organisations to develop innovation culture & better experience for their customers through the implementation of the design thinking methodology.

  • Core team

    We are the only agency in Bulgaria with qualified design thinking experts.

    We have a history of multi-disciplinary projects and thought leadership.




    Design thinking coach and consultant, HPI School



    Elina is a design thinking coach and consultant trained at the two leading institutions - the HPI School of Design Thinking in Potsdam and Stanford d.school.

    She holds an Executive MBA from SKEMA Business School - the biggest French University - and has more than 12 years of colourful work experience in strategic management, finance and communications.


    Email | LinkedIn



    Innovation & customer experience through design thinking


    Georgi is a motivational speaker, innovation consultant and writer. He has worked with a wide range of companies
    on innovation and customer experience projects. He is an expert in social innovation, public service innovation, quality of life and wellbeing. Georgi is also a TEDx speaker, founder of Bagra Foundation and author of Destination Number One.


    Email | LinkedIn

    Tsvetelina Kamova

    Childhood education & development through design thinking


    Tsvetelina is a mother of two children and a project management specialist with more than 8 years of experience.


    She is the creator of Red Paper Plane - a new type of project-based learning program for 3-6 year old kids. Based 100% on design thinking, the program is available for families and kindergartens.


    Email | LinkedIn

    Mihalina Georgieva

    Marketing and user research through design thinking



    Mihalina is a graduate of the HPI School of Design Thinking in Potsdam. She is a design thinker with skills in market and user research, strategic management, marketing and communications.

    Her experience includes projects for technology startups, the financial services industry, government structures, social enterprises and marketing agencies.


    Email | LinkedIn



    Innovative office spaces, design thinking coach

    Violetka studied Architecture at the Politecnico di Milano and worked for their innovation unit - ASP. It is there that she

    appreciated the design thinking approach for the first time. For her design thinking is working on the border of disciplines where creativity is the highest.

    Mark Etem


    Design thinking and lean startup coach

    Mark is a design thinking and lean startup coach with practical experience in implementing both methodologies. His specialties are startups, rapid prototyping and service design. Born in San Francisco, studied in CU Boulder, he is an avid traveler and student of life, living by the perspective best described by Tom Chi, “Don’t guess. Learn.”



    Intern new markets and business startegy

    Simona holds an MSc degree in Strategic Mangement from Kozminski University. She has international experience in market research and business strategy. She has worked on projects encouraging social entrepreneurship in Africa. For her design thinking is the missing element in building a long lasting competitive advantage.



    Innovative office spaces, design thinking coach

    Maria is an Architect with racy professional experience from Spain, The Netherlands and Bulgaria.

    Interior designs, public buildings, urban planning... it's the difference in scale in architecture projects that gets her inspired. For her design thinking is a 360 degrees view with a sharp focus.

  • Thought leadership

    Our team speaks and writes on topics such as design thinking, innovation, creativity,

    customer experience, business development, education and social change.


    How can user research

    speed you up?

    Elina Zheleva at ICT Summit Warsaw

    Don't sell products -

    create experiences

    Georgi Kamov at TEDxBG (in Bulgarian)

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  • Contact us

    Send us an email


    We will get back to you within

    the following business day.

    Send an inquiry form


    If you have a specific request for a service, share your requirements with us.